I believe the key messages from this weeks readings were that the internet can be an unreliable source of information and must be assessed for its accuracy and timeliness, that research is an essential component in PR, there are many different types of research for each stage of PR and the best method must be determined to meet your objectives. Also that top management highly values higher research and communication skills.
The key points in the readings could be applied to my group's work in that they helped me realise we must check the validity of each others work in order to ensure accurate information, and even encourage each other to look beyond the internet to other sources. I also realise how important research foundations will be to our group work before we start to make planning decisions.
The readings made me think more about PR theory and practice in that I now see just how much research goes into every stage of the PR process and the important role it plays in informing sound judgments. I also see how much top management values sound research and judgment skills in a PR practitioner. Thinking pro- actively is an important skill to have. Rather then just being skilled at fixing a problem, why not preempt that problem and prevent it from happening in the first place through effective communication with key stakeholders and other publics. While expertise in the tools of the trade is important, sound judgment, problem solving skills and negotiation tactics are other essential skills needed to reach the top levels of PR.
The readings related to other reading I've done in the previous weeks in that I see how research is an integral component of the strategic plan and its effectiveness. There is no point having great ideas in your plan if they are not founded on accurate research and monitored all the way through the life of the plan. I also see how problem based learning will be of great assistance in the 'real' world of PR as these skills are highly valued.
Saturday, February 24, 2007
Friday, February 23, 2007
Week 2 Readings- PBL and Team Work
I believe the key messages from this weeks readings were the importance of communication and organisation in order to effectively meet the goals of your client organisation. Also the importance of developing a relationship between PR and the client organisation, so that PR goals can align with and complement the goals of the company. It is also nessecary to ensure goals and objectives align with the organisations future direction and what it believes and practices. Also, whilst Problem Based Learning will be a challenge at times, it is the most effective way to help me deal with authentic problems and situations that occur in real-life. Another key point was that for most of my professional life I will be involved in group work, so it is important to develop skills in this area.
The key points in the readings could be applied to my groups work in that they have helped me understand that group disscussion and the experience and knowledge of others can help solve a difficult problem more easily. I now also understand how to work more effectively within a group, and how to avoid conflict, leaving members out, and trying to run the show- which I sometimes have a tendency to do. The group work reading showed me useful ways to include others, to prompt shy people to contribute and to avoid anyone interrupting and critising ideas before they are fully informed.
The readings made me think more about PR theory and practice in that I now realise just how essential it is to be able to work effectively in a group and how unplanned obstacles can arise that will need me to pool my knowledge with others. I also have a better understanding of how PR functions within the wider goals of an organisation and of the importance of communication and planning in PR.
The readings related to the other reading I've done in previous weeks in that I was able to recognise some of the concepts that I focused on last year but I was also able to develop these concepts. Also I re-familiarised myself with some of the PR terms, ideas and methods.
The key points in the readings could be applied to my groups work in that they have helped me understand that group disscussion and the experience and knowledge of others can help solve a difficult problem more easily. I now also understand how to work more effectively within a group, and how to avoid conflict, leaving members out, and trying to run the show- which I sometimes have a tendency to do. The group work reading showed me useful ways to include others, to prompt shy people to contribute and to avoid anyone interrupting and critising ideas before they are fully informed.
The readings made me think more about PR theory and practice in that I now realise just how essential it is to be able to work effectively in a group and how unplanned obstacles can arise that will need me to pool my knowledge with others. I also have a better understanding of how PR functions within the wider goals of an organisation and of the importance of communication and planning in PR.
The readings related to the other reading I've done in previous weeks in that I was able to recognise some of the concepts that I focused on last year but I was also able to develop these concepts. Also I re-familiarised myself with some of the PR terms, ideas and methods.
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