I believe the key messages from this weeks readings were the importance of communication and organisation in order to effectively meet the goals of your client organisation. Also the importance of developing a relationship between PR and the client organisation, so that PR goals can align with and complement the goals of the company. It is also nessecary to ensure goals and objectives align with the organisations future direction and what it believes and practices. Also, whilst Problem Based Learning will be a challenge at times, it is the most effective way to help me deal with authentic problems and situations that occur in real-life. Another key point was that for most of my professional life I will be involved in group work, so it is important to develop skills in this area.
The key points in the readings could be applied to my groups work in that they have helped me understand that group disscussion and the experience and knowledge of others can help solve a difficult problem more easily. I now also understand how to work more effectively within a group, and how to avoid conflict, leaving members out, and trying to run the show- which I sometimes have a tendency to do. The group work reading showed me useful ways to include others, to prompt shy people to contribute and to avoid anyone interrupting and critising ideas before they are fully informed.
The readings made me think more about PR theory and practice in that I now realise just how essential it is to be able to work effectively in a group and how unplanned obstacles can arise that will need me to pool my knowledge with others. I also have a better understanding of how PR functions within the wider goals of an organisation and of the importance of communication and planning in PR.
The readings related to the other reading I've done in previous weeks in that I was able to recognise some of the concepts that I focused on last year but I was also able to develop these concepts. Also I re-familiarised myself with some of the PR terms, ideas and methods.
The key points in the readings could be applied to my groups work in that they have helped me understand that group disscussion and the experience and knowledge of others can help solve a difficult problem more easily. I now also understand how to work more effectively within a group, and how to avoid conflict, leaving members out, and trying to run the show- which I sometimes have a tendency to do. The group work reading showed me useful ways to include others, to prompt shy people to contribute and to avoid anyone interrupting and critising ideas before they are fully informed.
The readings made me think more about PR theory and practice in that I now realise just how essential it is to be able to work effectively in a group and how unplanned obstacles can arise that will need me to pool my knowledge with others. I also have a better understanding of how PR functions within the wider goals of an organisation and of the importance of communication and planning in PR.
The readings related to the other reading I've done in previous weeks in that I was able to recognise some of the concepts that I focused on last year but I was also able to develop these concepts. Also I re-familiarised myself with some of the PR terms, ideas and methods.
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